operations

How to Make Sure You Always Get Paid as a Freelancer

At the end of last year, I had the unfortunate experience of having a new client say they wanted to cancel their project.  They expected to have a website in 10 weeks and that didn’t happen.  Now, not sending the web designer any content other than a logo file might have contributed to the delay,…

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Do a TY/LY comparison of your sales monthly

You may or may not know that I had a previous career working in corporate retail.  I often think back to the time and remember when Rachel on Friends got a job as a buyers assistant at Ralph Lauren.  She would smoke just to hang out with her co-workers.  I never did this, but the…

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Why I avoid trading services as a freelancer

For those of us that have been building websites for a few years, the pitch for trading services is the norm.  At least a couple of times a year, someone approaches me to do a website and in turn, I will get their services for something.  Sounds like a good deal, right?  Well, more often…

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How to deal with a needy client

When you get a new client, it’s like any new relationship.  Full of hope and promise.  Things usually start off strong with casual back and forth communication.  But as time goes on, you start to realize that your new client has emailed a dozen times in the last hour and calls you at 8pm on…

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What to do when your client has a bad idea

One thing I can tell you after 16 years in business is that not everyone has a good sense of design.  Many people just have no idea where to start with page layouts or know what proper white space and color balance is.  A great client is one that is going to share their opinions…

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The importance of a business newsletter

I’m first going to come clean and let you know, I’m not very good at sending newsletters to my clients.  I’m not structured with timing and really just haphazardly send them something two or three times a year.  I’m missing a big opportunity to cultivate ongoing business and to make myself an expert in the…

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