Don’t be afraid to be who you are as a business owner
Earlier this month, GoDaddy changed their profile pic to include the rainbow flag, commonly known as the gay pride flag or LGBTQ+ pride flag, on their Facebook page. This posting created quite a lot of comment activity from people that don’t support gay rights and, on the flip side, strong support from those that praised the move. I’m sure GoDaddy’s statement wasn’t just about the LGBTQ+ community as a whole but also a show of support for their employees that are part of the LGBTQ+ community. Here’s why GoDaddy inspired me to RAINBOW MY LOGO for June:
- I operate my business in a city with a large LGBTQ+ community.
- A large portion of my clients are part of that community.
- Many of my personal friends and colleagues are part of that community.
- I fully support the LGBTQ+ community.
- I want my community to know I support the LGBTQ+ community.
Although many articles online say to stay out of politics as a business owner, sometimes I think that is too rigid a rule to live by. In today’s world, everything has a political spin. Homelessness, tax laws, immigration, feeding people, legalized weed, gender identity, global warming, women’s rights, school teacher pay, I could go on for days.
Showing my support for gay pride month isn’t about politics for me. It’s about letting my LGBTQ+ clients, friends, and community members know I support their rights. If #LoveWins, so does everyone.
I also give to the Human Rights Campaign and encourage you to do the same.
And to anyone that may not call my business for a quote simply because I have a rainbow logo, I’ve screened them well. They probably wouldn’t be a good fit for me, anyway.
